Description

Beauty Point is a company that specializes in selling hair products, especially for women.
Recently, they launched a new product called the "hands-free vertical hair dryer" and wanted to increase their sales and attract more customers.
I was allowed to create a highly compelling landing page copy that would resonate with their target audience and persuade them to make a purchase.


To achieve this, I used persuasive words to engage the audience and added social proof and discounts, which are known to be powerful tools for boosting sales.
Specifically, I included at least two testimonials from satisfied customers and offered a 20% discount off the original price of $200.


These tactics turned the sales game around and resulted in an impressive increase in customer conversions.